Overview – Xiang Peng

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Hey, there!

🙌 I'm Xiang. I am a product designer composing the symphony of user experience, business thinking, and tech literacy. I'm interested in tackling problems and designing experiences at scale.

📍 Currently, I'm a Principal Product Designer at Tencent, creating a B2B2C experience for online advertising by delving into data and strategy, seeking an exquisite balance among advertisers, media, and platforms.

📦 The essentials of this portfolio are not full of impactful and successful projects, but more like a record of my narratives, my growth, and my knowledge of digital design over the past few years. What have I crafted and learned, how have I shifted, where have I been to, and among all of them, WHY these? Those all refer to my design philosophy of grasping the big picture, trade-offs, and essences.

✨ If you want to see the highlights of the projects I was in charge of, check these out!

Design-Led Collaborative Project that was proud of: Yunyou Dunhuang Product Design, also wrote a promotional article published via various media. This was a Chinese traditional culture project, please note interfaces only in Chinese. Also, thrilled by Chinadaily's coverage of this project!
Data Visualization Project that measured the value of the brand: 5R Scientific Measurement for Brand Advertising, and it was based on these criteria Usage Research in Data Visualization which I've contributed to.
Data-Driven Iterative Project that inspired me and monetized successfully: Ad Delivery Strategy: The Potential-Ads
Design-Driven Complex Project that was deeply diving but less successful: Data Ingestion of Advertiser for Tencent Ads & Retail
Design Thinking Project that was crafted professionally: Redesign Tencent Careers Website
Design Coaching Project that expanded impact: Planning a Design workshop for the Product Manager
Design for Good Project that was crafted with love: A Delightful Good Thing

💡 And if you're looking to get inspired, or wondering about my whole story, please feel free to know my past work.

A Design Journey at the Scale of Ad Tech & Big Data @ Tencent, focuses on ad tech and big data, leading the design of multiple platforms, including ad data marketing, governance, ingestion, and management.
A Thinking Journey at the Scale of Design @ Tencent, adopts a human-centered approach, exploring the application of design-led, design systems and design thinking in projects of various scales.
Besides those two journeys, you can also follow the timeline to explore my Work and Writing. It's a shortcut to see the full story of my growth.

🌏 Besides Design, I am also a backpacker. Travel is a lifestyle to resonate with this mind-boggling world, and find my inner peace. In the past decade tracing along ancient ruins and capturing the fleeting moments of the world. In the next decade, urban life will be the trigger, I’m lurking, I’m looking, and I’m liking it.

💜 You’ve made it this far, so let’s keep the momentum going! My newly registered LinkedIn profile has the nitty-gritty details. But if you’re ready to get real, let’s Keep in Touch!